Running a cannabis business means you need passionate team members who know the product, love the culture, and can handle a high-speed retail setting. But how do you find (and keep) those star players?
Whether you’re building your first team or looking to add leaders to your current crew, explore these four tips for hiring employees in the cannabis industry.
Know Your Culture and Brand
Start by asking yourself what makes your business stand out. Are you focused on education, boutique customer service, or fostering a laid-back vibe? Whatever the answer, highlight it in the job description and during interviews.
Your best team members will naturally gravitate toward a vibe that matches their own. When you make your company culture clear to applicants, it’ll become much easier to identify the ones who really get it during the interview process.
Don’t Skip the Cannabis Education
The best hires are people eager to learn about cannabis. During interviews, make sure to incorporate questions about products, regulatory compliance, and trends. If a candidate lights up talking terpenes and safe usage, you’re on the right track.
It’s easy to pay attention to candidates who have experience, but don’t discount the quick learners who are passionate about the cannabis industry. Remember, you can always offer training.
Lean on Screening Services
It pays to prioritize reliable, trustworthy hires. Screening services are important for high-turnover industries because they help businesses conduct background checks, verify identities, and mark any red flags before someone joins your team. This goes way beyond peace of mind and helps you build a successful shop that allows everyone to thrive.
Invest in Ongoing Growth
To keep all employees engaged, provide regular training sessions and learning opportunities. Offering workshops, bringing in experts, and highlighting new industry research are great ways for your employees to grow. By offering clear pathways to advance within your business, you can boost retention and encourage employees to provide better service (and sales) on the floor.
Find Your Dream Team
Hiring in the cannabis industry isn’t just about filling shifts; it’s about creating a team that reflects positively on your business and keeps customers coming back. When you put these tips into action, you’ll be on your way to building a crew that’s passionate and a business that’s successful.
